BACKSTAGE:

WELCOME BEHIND THE SCENES

BELIEVE US: WE'RE DAMN PROUD OF HOW, WHERE AND WITH WHOM WE BUILD OUR WATCHES. AND WE THINK THAT IF YOU CHOSE TO OWN A HIGH-END TIMEPIECE SUCH AS CRUDE, YOU HAVE THE RIGHT TO KNOW ALL ABOUT IT – AND ALSO A LITTLE SOMETHING ABOUT THE TEAM BEHIND CRUDE. IN A NUTSHELL, WE’LL GIVE OUR BEST TO GIVE YOU THE BEST.

AMIDST THE QUARRY

MADE IN GERMANY

"MADE IN GERMANY" IS NOT JUST A SLOGAN FOR CRUDE, IT IS OUR FOUNDATION. THE CRUDE STUDIO IN A QUARRY NEAR PFORZHEIM IS THE IDEAL PLACE TO TRACE OUR PASSION IN AN EMOTIONAL SENSE – AND IT IS ALSO THE PRIME CHOICE WHEN IT COMES TO LOGISTICS. MANY OF THE MEDIUM-SIZED EXPERTS WITH WHOM WE COOPERATE ARE SITUATED IN CLOSE PROXIMITY. THIS IS PERFECT, SINCE WE LOVE PERSONAL CONTACT. ONE OF OUR FAVORITE PHONE CALLS GOES LIKE THIS: “PLEASE COME BY FOR A MINUTE, WE’D LIKE TO SHOW YOU SOMETHING!” IT’S GREAT TO SHARE NEW FINDINGS, TO COMMUNICATE ON THE SAME LEVEL AND TO ALWAYS BE CLOSE TO THE ACTION. QUALITY COMES FIRST: SO WHENEVER A PARTICULAR COMPONENT FROM SWITZERLAND IS BEST, WE HAVE IT PRODUCED THERE. IN THE END, EVERYTHING COMES TOGETHER AT THE CRUDE STUDIO IN THE QUARRY, WHERE OUR PRECISE CHUNKS ARE FINISHED AND THE FINAL ASSEMBLY TAKES PLACE.

OUT OF THE ORDINARY

THE COMPONENTS

AT FIRST GLANCE, YOUR CRUDE APPEARS AMAZINGLY SIMPLE. BUT THE ROUGH STYLE IS BACKED BY COMPLEX TECHNOLOGY. ALL OUR COMPONENTS WERE INDIVIDUALLY MANUFACTURED – BE IT CASE, CROWN, HAND, GLASS, SCREWS, STRAP, LUGS OR BUCKLE.

Detailed information about each component can be found here ..