CRUDE is rough and yet finely wrought. Unique, but not elitist. Luxurious, but not pretentious. Perfectly worked, but never finished. And tough enough to keep cool when things get a little rough: When our mission started, some people thought we were crazy. Others called us naive or even ignorant: "It will never work this way, no one does that." Yes it will, we said. We’re the ones to do it that way. And that’s what we did. We remained true to our vision of creating a precision watch out of one silver cast. Against all odds – against the mainstream.