A CRUDE will become your CRUDE. As soon as you own it and wear it regularly, the watch will more and more reflect you and your character. Your lifestyle, your travels, your adventures will shape its patina. Due to the nature of the unique and living raw material silver, CRUDE’s outer shell will transform and live with you: every notch, every tiny change stores a memory. This has not much to do with smooth, posh, polished mainstream luxury. But it has a lot to do with freedom, independence and life. In a nutshell: it’s all about true luxury.

That’s the big difference between CRUDE and other watches. But it’s not the only one. You won't find a case and dial made of a single silver cast anywhere else. And as soon as you literally fall directly into the watch through the perfectly anti-reflective sapphire crystal, you'll find nine impressive, brilliant-cut green diamonds. It's this interplay of roughness, fire and precision, of raw originality and superior luxury that makes CRUDE CRUDE. It’s a watch that clearly stands out from the mainstream – probably just like you do. 

 

Of course, the inner values are as important. Don’t they define who we really are after all? CRUDE's rough silver shell contains complex precision mechanics, high-precision technology and a heart made in Switzerland. You want to know a lot more? Just scroll down a bit.

LUXURY CAN BE SO CRUDE

YOUR CRUDE EXACTLY

Since no two castings are alike, each CRUDE is unique. It’s manufactured individually and probably the exact same specimen you see here is no longer available. But if you like the look of this CRUDE, we will manufacture a new one in this style just for you. It won't be exactly the same – but exactly yours.

 

No compromises: All of the watch's components come from Germany and Switzerland. 

FINISH

Urban Raw. Only the dial of this CRUDE has a light finish. This finish evolves over time. It gets 100 percent the patina you give it through the way you live and care for your watch. The black diamonds are a strong statement against bling-bling – and a homage to the dark side of luxury.

DIAL

Indices with black brilliant-cut diamonds, 2 mm each. Total 9 stones.

MOVEMENT

65 hours power reserve. 30 jewels stored in 5 layers. Display: hour, minute, second, date. Finish: Cut Geneva stripes. Coating: Black Rhodium. Swiss made Automatic Movement 3954A by Eterna Movement.

CASE

Cast 925 sterling silver case. Signature CRUDE specialty: one casting with dial. Diameter: approx. 44 mm without crown. Each casting may vary slightly. Individual serial number on the left side of the case. Model shown: Finish Urban Raw.

GLASS 

2.2 mm sapphire crystal made in Switzerland. Double-sided anti-reflective coating by Econorm.

BACK

Cast back in 925 sterling silver with 1.8 mm sapphire crystal sight glass, also made in Switzerland. Anti-reflective inside. Screwed with CRUDE special screws.

STRAP

Leather strap tailor-made for CRUDE. Kangaroo-calf-mix. 100% handmade. Color: black.​

CROUWN

Double-sealed hybrid crown. Stainless steel inside, 925 sterling silver outside. No screwing necessary: 10 ATM (100 meters water resistant) even when the crown is pulled out.

BUCKLE

Tang buckle made of 925 sterling silver.

 

HANDS

Skeleton hands made in Switzerland.

 

WATER RESISTANCE 

100 meters water resistant (10 ATM).

 

ACCESSORIES 

It’s not made by CRUDE, but it feels like made for CRUDE: The Double Planet Axis watch winder goes perfectly with your CRUDE and keeps it running whenever you can't – with nine different programs. Swiss high-tech in pure black by Bernard Fabre.